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Brand Monitoring
Subscribe to feeds that mention your brand and score sentiment on every mention.
Who this is for: Marketing teams, comms leads, founders
How it works with feed.works
Monitor press coverage, blog posts, social aggregators, and review sites for mentions of your brand, products, or executives. Sentiment scoring flags negative coverage for immediate response. Entity extraction identifies who said it and where. Site-to-Feed converts sites without RSS into subscribable feeds so nothing slips through.
Feeds you'd subscribe to
- Google News alerts (via RSS)
- Reddit brand mentions (subreddit RSS)
- Mastodon hashtag feeds
- Industry review sites via Site-to-Feed
- Competitor press rooms via Site-to-Feed
Workers you'd use
How you'd use all this data
- Subscribe to every feed that could mention your brand — blogs, forums, news, social
- Sentiment scoring alerts you to negative coverage before it goes viral
- Entity extraction tracks who is talking about you and in what context
- Site-to-Feed monitors review sites and forums that don't publish RSS
- Connect to Slack or email via webhooks for real-time alerts on high-severity mentions
Ready to try Brand Monitoring?
Start with the free plan. Subscribe to feeds, assign workers, and see what your data looks like enriched.